BBC D&AD Brief

BBC IMMERSE is a new way to experience global news. It is an online service that allows consumers, the people who will know the credibility and detail of their hyper local news the best, the opportunity to create this news. The service provides a platform for their news to be heard on a global level by positioning the news alongside other hyper-local news. By removing the common idea of a journalist, BBC IMMERSE relies on the credibility provided by members of the hyper local community to build coherent and trustworthy news stories. This project won in-book at Newblood awards 2014