Calm the Chaos of RSV

For the first time, all infants can now be protected against RSV disease, a leading cause of hospitalization for infants. The problem is, most HCPs don’t agree that all infants need protecting.

One thing they do agree on however, is the burden that the RSV season brings every year. From October to March, the sheer number of RSV cases puts a huge strain on healthcare services. For HCPs, providing a high standard of care consistently ranks as the highest concern they have while working during the season.

Doctors who experience the RSV season reflect on the same situations:
“The bleeper just never stops”
“Hospital bed managers tell me there’s no critical care beds available”
“A long line of children and parents waiting to be seen”

To show the value that Beyfortus can bring to HCPs, we evoked the feeling of the season they know so well, in full chaotic force – and then revealed the possibility of a calmer one, thanks to Beyfortus.

By framing it in this way, we increase our chances of motivating doctors to immunize all infants against RSV.