The problem
RSV hospitalises more babies aged under a year old than anything else. Why isn’t it better-known?
This threat to young babies should be infamous.
The context
The name RSV isn’t nearly as familiar to parents as flu, for example. (Despite RSV being many times more infectious.) If few parents have even heard of it, imagine how little is generally known about its symptoms. And its dangers.
The Solution
Our audiobook features a metaphor for a diseased lung. Although it’s rather more charming than that sounds. Because the metaphor in question is a puffless pufferfish called Bloopsie. Not only does the book tell an aquatic tale that can be played (repeatedly) to babies, it also includes information about RSV for parents. Which many of them will be hearing for the first time.
The noises made by Bloopsie incorporate the genuine sounds of babies experiencing respiratory difficulties from RSV.
These real references, as well as making the story more compelling, also give parents something to listen out for in their own children.
