Immune to the Impossible

UCB was lagging behind competitors with only 1% of derms rating them as their 3rd most respected pharma partner. So we needed to find a way for UCB to stand out.

We wanted to show immunology in a way HCPs couldn’t ignore. Break convention of the corporate blues and greens still saturating the space, in the same way that UCB are breaking convention for patients.

Real scenarios shown in an impossible way.